Inclusive Design for Inclusively
March 2024Revamping Inclusively’s Branding
and Web Design for Accessibility and Enterprise Appeal
Let’s Dive In!
Inclusively, an enterprise software dedicated to promoting diversity and inclusion in the workplace, sought a fractional Art Director to address critical issues with their branding and web design. In the summer of 2023, Inclusively and I teamed up to solve these problems.
The challenges? Their brand was on the right track conceptually but needed to ensure compliance with accessibility guidelines in the brand design. The colors palette didn’t have enough contrast value, and the illustrations, web design and branding was struggling to keep up. Additionally, as the company was maturing, it was time to swap out the playful vibes for a more enterprise-ready look. Beyond the branding evolution needed, they had web functionality limitations posed by a custom WordPress theme, hindering flexibility and ease of modifications.
Problem 1: Branding and Accessibility
The first step was to tweak the color palette to provide more breathing room for accessible design. We cranked up the contrast to make sure everyone could enjoy the brand, and from there, it was a domino effect. We worked our magic on the illustrations, social media designs, sales collateral, and even the presentation materials, giving everything a fresh, accessible glow while still keeping it serious enough for the big leagues.
Initial Assessment
- Brand’s conceptual direction lacked adherence to accessibility guidelines, particularly in the color palette and illustration design.
- Insufficient contrast value in the color palette hindered the usability of graphics and text, impacting brand visibility.
- Necessity to transition from a more playful brand to appeal to a more enterprise audience.
Solution
- Updated the color palette to ensure compliance with accessibility standards and enhance contrast for improved readability and inclusivity.
- Revamped the brand’s identity, including illustrations, social media design, sales collateral, and presentation design, to align with the enterprise audience.
Problem 2: Web Woes No More
Initial Assessment
- Custom WordPress theme posed significant limitations on making essential changes without complex development work, hindering flexibility and adaptability.
Solution
- Transitioned the website away from the custom WordPress theme and implemented the Divi Builder to enhance flexibility and enable seamless modifications.
- While maintaining site speed and accessibility standards, the adoption of Divi Builder empowered the team to make dynamic changes on the website, ensuring adaptability and future-proofing the site’s design and functionality.
As the VP of Marketing, collaborating with Kate was an exceptional experience. Her strategic vision and creative expertise solved our branding and web design challenges with such dedication, and the transformation was smooth sailing. It not only stayed true to our values but also set us up for even more success down the road. Kate’s focus on delivering designs that are both accessible and flexible has really given our brand a boost.
Maya Yeshurun, VP of Marketing of Inclusively
Outcome
The strategic interventions resulted in significant improvements for Inclusively:
- Enhanced accessibility and inclusivity through a revised color palette and brand identity, addressing contrast issues and aligning with enterprise audience expectations.
- Empowered website with enhanced flexibility and adaptability, enabling seamless modifications and facilitating future enhancements.
- Positioned Inclusively for sustained growth and impact, providing on-demand brand design support that was both accessible and flexible.
Conclusion
Our accessible and flexible design solutions were like a breath of fresh air, equipping Inclusively to engage its audience effectively, deliver accessible and flexible design solutions, and drive positive social change in line with its mission of promoting diversity and inclusion.